Camino Search

The Interview

Camino partnered with SourceFlow to deliver two recruitment websites: Camino Search and Camino Partners, both launched on the same date. 

We spoke with Camino Search’s Director of Marketing, Rob Andrews, to understand why they made the move, how the delivery experience compared to previous providers, and how the website supports their commercial marketing activity today.

Tell us a bit about your company

“We are a globally focused boutique executive search partner, working with private equity investors and their portfolio companies as a strategic human capital partner. We support C-level hires across the SaaS and technology-enabled services ecosystem.”

Why did you choose to partner with SourceFlow?

“We had previously used another provider and weren’t receiving the customer support we needed, particularly around website editing versatility. The team at SourceFlow are always extremely helpful and respond with agility when we need to modify or improve the site.

“It also pays to work with people you know and trust to deliver a great product. SourceFlow has been an extension of our marketing team since we chose to partner with them. They are big enough to cope and small enough to care as a web partner. I know everyone from the CCO to the web development team, and that relationship is supportive and personable, which is important when your website needs to perform against campaign expectations.”

How did you find the delivery of your recruitment website?

“SourceFlow partnered with our branding team and have remained available to help with modifications since launch. Helen and Craig were very communicative throughout the process and have stayed in touch since the site was delivered.

“Jasmine was also great during the training sessions. She showed us how to manage the CMS system, which has been really helpful and has enabled us to self-serve when adding new pages or content.”

How is your website performing one year on? Has it improved sales or marketing?

“The website acts as a crucial landing area for revenue-focused campaigns. Our Global Report has become a cornerstone of our marketing strategy, and being able to host it on the SourceFlow site has enabled us to track contacts and traffic. That visibility has led to revenue opportunities and new accounts.”

How have you found the ongoing support?

“The development team, particularly Hafiz, have been very helpful. Callum and Helen in the Customer Success team are extremely supportive. Tickets are responded to with agility and requests are always followed through. It’s been great working with the team.”

How have you found the team to work with?

“What I particularly like is the value SourceFlow adds to the recruitment marketing ecosystem. Matt, Darren and the wider team genuinely care about creating a community for marketers.

“I speak to the SourceFlow team regularly, and they’re valuable contacts for us and other recruitment marketers. They’ve brought a breath of fresh air into the sector and are delivering a product that does what it needs to do to support recruitment businesses.”

How have you found the product to use?

“As a CMO, I’ve worked outside the recruitment industry with some very complicated CMS platforms. SourceFlow is simple to use and can support non-marketers.

“It’s a helpful CMS with customisable options, and when combined with a capable development team, it delivers a turn-key, one-stop solution that supports the needs of recruitment companies today.”

Do you feel listened to as a customer?

“Yes. Helen and Callum are a testament to this. They’re a valuable asset to the business and are always a phone call away.”

A website built to support senior-level recruitment marketing